SEO and Web Design
by Nikolas James
Get traction for your business by showing up in search engine and AI results
SEO: Foundational Search Visibility
Search engine optimization (SEO) is the process of earning your website a top position in search engines like Google for the terms your customers are searching for. Specialists, like me, use analytical tools to find achievable keyword opportunities to rank for within your niche.
Unlike paid ads, which stop producing clicks once the campaign is paused, organic placements are earned indefinitely. Once your brand achieves a top position, you keep it unless a competitor takes it from you.
GEO: SEO Extended to AI Search
Generative Engine Optimization (GEO) earns your brand mentions in the results of prompts fed to large language models (LLMs) like ChatGPT, Gemini, and Claude. When people use AI for in-depth research, brands cited in those answers gain traction with an audience that's actively evaluating options.
SEO and GEO best practices overlap heavily. The signals that earn a first-page ranking in a search engine are nearly identical to the ones that earn a citation in an AI-generated answer - so the same work builds visibility in both places.
From Traffic to Customers: Where Web Design Comes In
Rankings and AI citations generate traffic, but traffic alone doesn't pay for itself. What makes SEO and GEO valuable is who they bring: people actively searching for what you offer. Someone searching for your service is already looking to buy, hire, or book - the highest-intent audience your business can reach.
Web design is what converts that intent into action. Once a visitor lands, your site's speed, layout, and clarity determine whether they trust your business and reach out - or leave for a competitor. This is the step most SEO providers overlook: they generate the traffic, then leave the conversion up to chance.
Together, this is what website optimization delivers - not just visitors, but a steady, passive pipeline of customers who found you at the exact moment they needed you.
Brands I’ve Worked With
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![Building facade decorated with large colorful plastic straw sculptures, with a sign that reads 'Open Late' and another with the phrase 'We're making sandwiches over here'.]()
Fat Sal's Deli
Fat Sal’s is a multi-location sandwich restaurant in Los Angeles and Las Vegas. Their goal was to increase online orders and in-store sales.
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![A woman in pink workout clothes is using a treadmill at the gym, lifting her leg onto the treadmill's display panel while holding the handles.]()
Bünda
Bünda is a fitness class studio with over 20 locations nationwide. Their goal was to increase memberships by making their services easier to discover on Google and Maps.
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![A veterinarian wearing scrubs and a stethoscope examining a small, fluffy puppy with tan fur and a red collar, in a veterinary clinic setting.]()
Elite Veterinary Care
Elite Veterinary Care is a mobile veterinary service based in Los Angeles. They used my SEO and web design services to generate new clients through inbound marketing.
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![Modern building with rooftop terrace featuring trees and glass railing, with illuminated "Clumency" sign, outdoor umbrellas, surrounded by flowering plants, under a partly cloudy sky at dusk.]()
Comoncy
Comoncy is a fast-casual cafe and restaurant based in LA and Arizona. They wanted to get more online orders and in-store visits to their restaurants.
