Bünda
Search Engine Optimization Campaign | October, 2018- September, 2019
Bunda is a nationwide fitness class franchise with locations throughout Los Angeles and South Florida. Their objective was to improve their local search presence to improve package and membership sales through their website and mobile app.
Strategy
Restructured and implemented new homepage copy
Published 5 keyword-optimized blog posts
Manually optimized local citations and data aggregators (Google My Business, Axiom, Yelp, Neustar Localeze, Factual, Facebook)
Added click-to-call for mobile and easy access to booking page
Coordinated with local fitness bloggers who arrived in person to take images, interview client and write unique blog posts with do-follow links.
Results
Organic search Traffic more than doubled in 6 months from 1.2k to 2.4k+ (~120%) visitors per month
72% of total traffic from local area
Generated 112 4 and 5 star reviews between Yelp, Facebook and Google after launching an incentivized reviews campaign
Keywords
Traffic
Kate Lilly, Google
