Elite Veterinary Care
Search Engine Optimization Campaign - November, 2019 - December, 2022
Elite Veterinary Care is a mobile veterinary service based out of Marina del Rey, California. Their objective was to increase local house-call bookings through organic search traffic.
Strategy
Developed a user-friendly website with easy booking
Published home and services page copy to target relevant, high-traffic keywords
Hired a niche copywriter to publish blog posts four times per month
Built a custom reviews funnel with MailChimp. Sends e-mail follow ups requesting Yelp, Google, and Facebook reviews
Setup and optimized local citations
Built 3 relevant, high-traffic backlinks per month
Results
Search traffic increased 281% from 8k to 30k visitors per year
Monthly revenue in 2020 increased 1640% from $700 to $13k per month
Generated 271 trusted 4 and 5 star reviews between Yelp, Google and Facebook
Amassed 700+ e-mail subscribers
75% of clients who book online find Elite Veterinary Care through a search engine
Keywords
Revenue
Traffic
Dr. Elyse Kent DVM, LinkedIn