Resume

Experience

Search Engine Optimization Specialist, Elite Veterinary Care. Los Angeles, Ca; Jan 2018 – Dec 2022.

  • Transferred website from Wordpress to Squarespace to create a branded user experience that is engaging, easy to navigate, informative, and encourages pet owners to book an appointment.

  • Applied traditional local SEO best practices which Increased SEO traffic from 13k to 41k visitors per year (215%) and monthly revenue from search engines by 1640% in the first year.

  • Implemented ongoing development and management of the site with Squarespace CMS to draw in more customers from search and continue to improve the user interface to be more friendly and appealing to pet parents.. 

Freelance SEO specialist, Comoncy. Los Angeles, Ca; Nov 2021 – Jun 2022.

  • Edited and published relevant SEO content with blog posts relevant to the restaurant and cafe market that targeted high volume keywords to attract thousands of consumers in the area.

  • Built SEO-targeted landing pages with important details such as widgets, maps, menus, galleries, and optimized SEO content in a cohesive that enhanced user experience.

  • Increased monthly users from 1,639 to 2,397 (46%) and online orders from 493 to 706 (43%) after applying SEO best practices for 9 months.

Freelance User Interface Designer, Nikk Alcaraz. Los Angeles, Ca; Nov 2021 – May 2022.

  • Designed one custom home and about page in Sketch to create an eye-catching aesthetic that emulated a style similar to Harry Potter and popular magicians in the field.

  • Cultivated one style guide that included a color guide, mood board and typography template to streamline the design process  and capture the client's vision.

  • Provided multiple design variations based on client revisions to provide a quality product that accurately represented the brand. The final product was handed off to a Wordpress Developer and published online.

Freelance SEO specialist, BÜNDA. Los Angeles, Ca; Oct 2018 – Sep 2019.

  • Used onsite and offsite SEO strategy to increase search traffic for a nationwide fitness class franchise.

  • Cultivated 5 optimized blog posts, a keyword-targeted homepage, and manually built local citation listings. 

  • Conducted manual outreach to gain backlinks from local bloggers who arrived in person to take images, interview client and write unique blog posts with do-follow links. 

  • As a result, local traffic increased 120% from 2.4k visitors a month to 5k.

Design and Marketing Project Manager, IMPRiNT Creative. Santa Monica, Ca; Sep 2016 - Jan 2018.

  • Functioned as chief point-of-contact to clients for SEO and web design, performing all high-level tasks and strategy, designating tasks to outside freelance workers, and producing reports to demonstrate campaign progress to clients and agency management.

  • Demonstrated strong problem-solving and attention to detail by identifying numerous work-arounds for design snags and advancing SEO campaign strategy when traffic decreased or plateaued to assure ongoing improvement.

  • Built a website for a health client, Geneticist Inc., in conjunction with SEO that attracted thousands of monthly visitors and generated more than $9k revenue per month.

Education

Bachelors in Communication - UC Santa Barbara, Expected date of graduation: June 2025